Haamu was started by three colleagues who spent years in B2B marketing and sales.
We ran the campaigns, we closed the deals, and we realised a simple truth...
People don’t want to follow companies. They want to follow the people behind them.
So, we built Haamu.
We help founders, executives, and leadership teams become industry thought leaders worth following...
The Big Shift: From Attention to Connection
In the old world, B2B marketing was about attention and volume.
Whoever produced the most content won. And whoever shouted the loudest won.
Then AI came along and flooded the feed even more.
Now, when anyone can generate content in seconds, attention alone isn’t enough.
Today, the new scarcity is trust. And trust isn’t built by corporate logos and fluffy slogans.
It’s built by people.
In this new world, B2B marketing has moved:
▶︎ From attention to connection
▶︎ From companies to people
▶︎ From brand voice to human voice
The smartest B2B companies are putting their founders, executives, and experts at the centre of their go-to-market. But very few have the time, system, or creative chops to do it well.
And that’s why we exist.
To turn you into an industry thought leader worth following.
And make your voice the most valuable marketing asset your company has.
Haamu is fast-growing and profitable with customers across the Nordics, Europe, and North America.
We work with both solo founders and executive leadership teams, from ambitious B2B startups to some of the world’s biggest enterprises, all united by one goal: to make their people the most powerful part of their marketing.
Our Solo Plan is built for CEOs and Founders in B2B startups and scaleups who want to build authority, expand influence, and grow their business through their personal brand.
Our Team Plan is designed for mid-market and enterprise companies who want to scale that same effect across multiple executives, spreading credibility and connection throughout the organisation instead of relying on one voice.
Whether it’s a founder building their first audience or an enterprise brand activating its leadership team, we make it happen.
One post, one conversation, and one connection at a time.
The Vision
And where are we going?
Well, as far as we see it, Haamu is becoming the modern PR platform for the connection economy, helping companies build trust, authority and influence at scale.
And we truly believe that:
▶︎ People follow people
▶︎ Authentic beats polished
▶︎ And marketing should sound human again
And yes, we wrote this page ourselves. No jargon, no buzzwords — and no em dashes (well, almost none).
With love from Finland,
Sari, Samuli & Edward ✌
PS - we believe in this so much that we even sponsored a bus
Ready to jump on the Haamu bus?
Let’s talk!
