Haamu converts a 1-hour interview with you into a month’s worth of LinkedIn content so you can share your expertise, establish authority, and build your audience.
What’s the why behind this?
The shift
Nobody wants to follow faceless company accounts and their polished, boring marketing anymore. (Did they ever, though?)
Brands used to need the WHY.
Now they also need the WHO.
The problem
Most founders and executives already know this, and that they "should be more active on LinkedIn" – but they also have a company to run. Creating content ends up last on the to-do list, and turning good thinking into posts, visuals and videos people actually want to consume.... It is a separate skill.
So we built the way!
20+ people from 7 countries – writers, content strategist and builders with only one job: getting your thinking out of your head and into the feed of your target audience. Text, visuals, carousels, video clips, an occasional meme if that's your style: figuring out what works for you is on us.
How it works ● The haamu process
01
A 60-minute conversation with your dedicated haamu (ghostwriter & content strategist). We dig into your thinking, your stories, and your opinions.
02
Your haamu turns the conversation into a full month of LinkedIn posts: text, visuals, carousels, video clips, memes, GIFs – whatever works for you. In your tone, not ours.
03
You get everything for review. You can tweak, approve, or push back; the content is yours to shape. Nothing goes out if you don't feel like it's yours.
04
We schedule posts, monitor what lands, and bring insights back to the next interview. We follow and track your analytics at the Haamu platform, and learn from what we see.
Customer love stories
Give a click to read the whole story!
Solo plan
HSL
A public organization speaking through a person instead of an institution, on one hour of his time a month.
19.8k → 618k
impressions, a year vs 8 months
Solo plan
Ville Tolvanen
A board professional whose decades of experience are finally visible, so people walk into meetings already knowing his thinking.
205k → 1.06M
impressions, in five months
Team plan
Byro Legal
A law firm building a LinkedIn voice in a famously cautious industry, and becoming the one clients already recognize.
206k → 1.94M
impressions, in a year
Team plan
Growberries
A startup that turned an occasional LinkedIn presence into content that actually stops the scroll.
49k → 325k
impressions, a year vs 5 months
In their own words
“Things kept coming up that I would have loved to put into words and get out there, but it always ended up last on the to-do list. It bugged me.
I was a little afraid of this at first, how it would go, but in practice all the content comes out of my own mouth. I answer the comments myself, of course, and have those conversations there.
And yes: euros have come out of it. We’re a small company and we want to grow: the things we do have to show up in growth too.”
Anni Salo
CEO, Tracklution
“The hardest part of writing on LinkedIn isn’t the writing, or even running out of ideas. The hardest part is getting your own thinking out of your head.
With Haamu that happens in an interview. You’re not talking to a blank screen, there’s another person there helping you dig the thoughts out, and the drafts that come out of it genuinely sound like me.
Without Haamu I’d still be the guy who’s ✌️ "planning to write something on LinkedIn one day" ✌️ – but never does.”
Jani Valkonen
Valkyr Consulting
“I should be more active on LinkedIn...” I’ve been saying that to me for the past two years.
Luckily I found Haamu!
They are an excellent sparring partner and have helped refine my thoughts into a smarter form.
It's been easier to bring my ideas forward and share them with the right audience in a systematic way."
Rami Ibrahim
Co-Founder & CEO, Laavu Performance
"I must admit, I initially had some concerns about how colleagues or critics would respond to our LinkedIn activity. However, accepting this is part of the game. The response has been extremely positive and supportive. I found both the video and accompanying text to be exceptionally well-executed. The tone was to the point what I had envisioned: engaging yet professional, striking the ideal balance between natural and polished. Overall, it is high-quality content that aligns perfectly with my personal style."
Julius Matilainen
Corporate Lawyer, Byro Legal
“I’ve had situations where I walk into a board interview and someone tells me: I’ve read all your posts from the past three months. At that point the discussion is already very different.”
The numbers are honestly quite incredible. Even doubling the results would have been a good outcome.
Seeing this kind of growth in reach and engagement is fantastic.”
Ville Tolvanen
Board professional
“I don’t care about likes. What I want are conversations that lead somewhere. Haamu is helping me reach people with my own voice, and be more consistent and scalable.
This has been significantly better than expected. Some posts have brought me tens of new contacts at once.
For me, the real win is when a post leads to a DM, and that DM turns into a client discussion or a freelancer reaching out.”
Sami Lampinen
Managing Partner, Growberries
"I’ve been more than happy with the work done. Why? First of all, Haamu promised a lot, but delivered even more. The results speak for themselves.
Secondly, the service is extremely well designed: the collaboration didn't burden me, and the process from my perspective was very effortless. I received the topics and questions for the recording session in advance, so my only task was to prepare to speak about them, and the final outcomes appeared in my LinkedIn feed."
Tapio Salomaa
Head of B2B Sales at HSL at the time
“Our core message is that companies should leverage entrepreneurs to drive innovation and introduce fresh ideas to the market.
To amplify this message and reach our target audience, we decided to partner with Haamu and share it through the LinkedIn profiles of myself and my co-founder.”
Marko Oksanen
Co-Founder & CEO, Coventures
“I remember the first time we recorded content. It felt uncomfortable to publish anything, especially videos. There was a strong urge to refine every word and make everything perfect before posting.
This isn’t a one-time project. It’s a process. You have to keep building it over time. This is really about being top of mind when someone needs legal support. LinkedIn visibility is one part of that. It helps ensure that when the need arises, we’re already familiar to them.”
Heikki Lindroos
Technology lawyer, Byro Legal
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Solo plan
One person
For one person who wants to build authority and grow their influence. Most often a CEO or founder, at any size of company.
€1,990
/ person / month
👻 Your own dedicated haamu, who learns your business and your style
👻 Your own LinkedIn strategy, built with you at the kickoff
👻 A monthly remote recording session (1h)
👻 12 posts a month, written in your voice and published for you, along with our suggestions for visuals: selfies, graphics, carousels, video clips, memes, gifs – whatever suits your style
👻 Your analytics in the Haamu platform
Team plan
2 or more people
For two or more people in the same company who want several executive voices active and consistent on LinkedIn.
From
€1,690
/ person / month
2–5 people
€1,790 / person / month
6+ people
€1,690 / person / month
👻 A dedicated haamu for every person, learning everyone's point of view and style
👻 Everything in the Solo plan, for every person on the team
👻 A monthly recording session and 12 posts per person
👻 Team analytics in the Haamu platform
All prices VAT 0% · One month notice period
The content is published on your personal LinkedIn. There’s been a significant shift in the market: people prefer following individuals rather than companies.
Results vary depending on your starting point, but typically:
✸ The first three months focus on building a baseline and increasing key metrics such as comments, profile visits, and likes.
✸ Between months 3–9, you should start seeing better results from your outbound LinkedIn activities.
✸ After nine months, we typically see a steady flow of inbound leads, and your brand begins to gain real momentum.
This is a monthly subscription with a one-month notice period. While we don’t lock you into a contract, we recommend committing for at least six months to see significant results.
Your time commitment is as follows:
Strategy development: 2–4 hours with us at the beginning.
Monthly content production: 1-hour recording + approximately 1 hour for optional edits (the content is ready to post, but some clients prefer minor adjustments before publishing).
Other LinkedIn activities: Not mandatory, but engaging (such as commenting and expanding your network) can improve results by 3–5X. Most clients dedicate around 60 minutes per week to this.
You connect your LinkedIn account to a scheduling tool that integrates with LinkedIn. Once connected, we can publish everything directly from there.
If you have the knowledge and time, we absolutely encourage you to do it yourself! However, many of our clients struggle with consistency and systematic execution. A structured approach is crucial for achieving real results with founder-led content, which is where we come in.
Good quality videos can be achieved even with a newer iPhone (or equivalent quality smartphone), good headphones, and some proper lighting. If you want to invest in better quality, we can provide recommendations for studio setups.
👻 It starts in the kickoff. Your dedicated haamu gets to know how you think, how you talk, and what you would never say.
👻 Your voice is mapped from day one. Based on the kickoff, your haamu builds a clear picture of your communication style, tone, and the topics you care about.
👻 Your past posts are benchmarked automatically. The Haamu platform analyses any LinkedIn content you have published before, learning your patterns and what has already resonated with your audience.
👻 You always have the final say. Every post goes through your review before anything is published. Nothing goes live until it feels right.
👻 The more you push back, the better it gets. Your feedback in the first weeks is the sharpest calibration tool your haamu has. Most clients tell us that after a month or two, the posts sound more like them than anything they would have written themselves.
1. At the start, we define your tone of voice using various methods, including: reviewing example content from you, getting your feedback on sample posts, and running theough a tone-of-voice questionnaire covering aspects like emoji usage, humor vs. seriousness, and spoken language style
2. The content is based on your recorded stories, and we incorporate video materials to maintain authenticity.
3. In the first few months, we refine the content based on your feedback.
4. Over time, we build a library of published examples that guide future content creation.
Got questions? Good!
Check out our FAQ for everything you need to know about working with Haamu.
