How one hour with you turns into a month of content

Your time commitment: A 1.5-hour kickoff to get started, then roughly 2 hours per month to keep it running (1h interview + ~1h to review). That's it! Everything else is on us.

The full process, step by step

Eight steps from "let's do this" to a fully-loaded LinkedIn presence that actually sounds like you.

👻

One time ● 1.5 hours

Kick-off: we figure out your awesome

Before any content is created, you sit down with your dedicated haamu (human content strategist & ghostwriter) for a 1.5-hour kick-off call. This is where we build your personal LinkedIn strategy, so everything that follows is grounded in who you are, what you're building, and where you want to go.

● Goals: What does success look like for you in 6–12 months?
● Target audience: Who do you want to reach? We typically map out 2–4 groups (customers, partners, future hires, investors…) and decide which to prioritise
● Topics & themes: We define 2–3 core themes you want to be known for, and make sure they're broad enough to fuel months of content without running dry
● Style & differentiation: Your voice, your level of personal storytelling, your take on humour, and what makes your perspective different from everyone else talking about the same topics

Why this matters: Your haamu isn't just a content writer. They genuinely want to understand your business, your clients, and the way you think. The kick-off is how we earn that understanding. The better we know you going in, the less guesswork there is, and the faster the content starts feeling like you.

A few days before each interview

Your brief arrives

A couple of days before your monthly recording, your haamu sends you a brief: suggested topics, angles, and a handful of questions to guide the conversation. Between interviews, your haamu keeps an eye on your performance: what's getting traction, what comments are coming in, what questions your audience is asking. That, combined with your content strategy, shapes everything in the brief.

● Built on two things: what your strategy calls for, and what the data is saying.
● Your haamu tracks comments, reactions and engagement between sessions. Nothing gets missed.
● You can always bring your own timely topics or things on your mind. Those often make the best content.

Monthly ● 1 hour

The interview

Once a month, you hop on a video call with your haamu. It's a relaxed, informal conversation. Your haamu asks the questions, you answer. You share stories, opinions, expertise. You don't need to be polished or super prepared; real talk makes better content than rehearsed statements.

● One hour, once a month. That's it!
● Recorded and transcribed so nothing gets lost.
● Your haamu steers the conversation to draw out the angles worth writing about.
● Video clips can be pulled directly from the recording.

After the interview

We turn it into a month of content

Your haamu turns the interview into a full month of LinkedIn content. Because LinkedIn is all we do, we stay close to what formats are working, how the algorithm behaves, and what's getting traction. That goes into every post alongside your strategy and voice. The goal is always to send you something you can approve with minimal back-and-forth.

● 12 posts per month (3 per week): the sweet spot for consistent visibility
● Format and style matched to your strategy and what's working on the platform
● Format suggestions already included: video clips, visuals, carousels, memes, whatever fits the post

Monthly ● ~1 hour

You review, we refine

All 12 posts land in your workspace at Haamu Platform. You browse through them, leave comments on anything you want tweaked, and approve what's good. The content is yours: if something doesn't sound right, it'll be fixed. You can also make small edits directly yourself if you prefer. Over time this gets faster as your haamu learns your style.

● All posts visible in one place in the Haamu platform
● Leave inline comments on specific posts or edit directly
● Approve or decline each post when you're ready
● Most clients spend around an hour on this — and it gets faster over time

Heads up:Haamu works best when you can review everything in one sitting and give consolidated feedback. This process id not designed for clients who want to iterate on every single line, and that's intentional. The point is to get great content out, not perfect content that never ships.

Handled by your haamu

Your haamu schedules everything

Once you've approved the posts, everything is scheduled to publish throughout the month, 3 posts per week at optimal times. You don't have to think about it. Your LinkedIn stays active even when you're heads-down on other things.

● Your haamu plans the order: no two similar posts back to back, a good mix of formats and topics, lighter content towards the end of the week
● You can see the full schedule in the Haamu platform calendar
● Nothing publishes without your approval

Ongoing ● optional but powerful

Engage with your audience

How you engage is entirely up to you. We do recommend setting aside some time each week to reply to the comments and questions you get. Content builds visibility, but engagement is what turns that into real relationships, thought leadership and sales conversations. Clients who put in even a small amount of time here tend to see noticeably better results.

● Not mandatory, but makes a real difference
● Especially worth it if building a presence or doing sales on LinkedIn is a priority

Monthly

Performance review → aaaand then we go again!

Before your next interview, your haamu reviews what worked. Which posts got the most reach? What topics sparked conversations? What formats connected with your audience? These findings feed directly into your next brief, so each month builds on the last. This is how results compound over time.

● You have a full analytics dashboard in the Haamu platform where you can follow your content performance at any time
● If multiple people on your team are using Haamu, you can see your combined results in one view
● Top performing posts, formats and topics identified and fed into your next brief
● Every 3–6 months we catch up to review how things are going and make sure the topics and strategy are still on point

What to expect?

Month 1

Finding your voice

Kick-off, first interview, first posts. Your haamu is still learning how you think and which topics feel natural. Some posts will nail it, some won't, and that's completely by design. This is how the foundation gets built.

Months 2–3

Early signals

The first data starts coming in: which topics get a reaction, what kind of responses to expect. Treat these as early signals, not conclusions. This phase is still very much about building.

Months 3–9

Gaining
traction

You're starting to see which topics and formats connect with your audience. The content is consistently yours now. What was effort a few months ago is starting to feel like a rhythm, and the right people are starting to notice.

Month 9+

You're a known voice

People in your space know who you are and what you stand for. You show up in conversations you're not in. Relationships that once required a lot of groundwork start from a different place.