Insights ● News from haamu
What we are learning about thought leadership, personal brands and what actually works on LinkedIn.
October 14, 2026
September brought everyone back to LinkedIn and the feed got harder. See what still earned reach for the accounts we manage, from posting three times a week to personal stories.
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October 7, 2026
Impressions are down across LinkedIn, and it is not just your imagination. What changed, what our data says, and what still works? You'll find some answers to these questions in this post. :)
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September 22, 2026
The most hated image type on LinkedIn is also its most effective. The selfie works – and best when it's slightly failed.
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September 22, 2026
August brought Finland back to work, and the typical post from the accounts we manage still reached more people than in June or July. See which posts earned that reach.
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August 23, 2026
July is the quietest month in the Finnish working calendar, but the typical post still reached more people than in May or June. What worked, and who collected the benefit? Read on to find out!
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July 24, 2026
We looked at every post our managed accounts published in June and asked: what does the data actually say about what earns reach, reactions, comments, and followers? Here is what we found.
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June 8, 2026
We looked at every post our managed accounts published in May across our full roster of founders and experts, and asked a simple question: setting aside what the LinkedIn gurus claim, what does the data actually say about what earns reach, reactions, comments, and followers?
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April 4, 2026
Parasocial relationships explain why buyers can trust you before ever meeting you. For leaders, visibility isn’t vanity – it’s a business advantage that reduces friction in sales.
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April 4, 2026
Finnish companies have world-class expertise but struggle to make it visible. In a world flooded with AI content, attention and trust are won by those who dare to step forward.
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September 1, 2025
Two down, one to go. The last ghost steps forward. 👻
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April 29, 2025
Usually, ghosts stay hidden. But today, two of them are stepping into the light: not as co-founders this time, but as believers who decided to back Haamu from the very beginning. 👻
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April 22, 2025
We said there were three of us. Last month, we showed you the first ghost behind Haamu. Now it’s time for the second one to materialize... 👻
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April 20, 2025
In the '90s, everyone kept asking the most iconic question of all time: how much is the fish?
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