News & Insights from Haamu

What actually works on LinkedIn? Numbers behind real reach, May 2026

We looked at every post our managed accounts published in May across our full roster of founders and experts, and asked a simple question: setting aside what the LinkedIn gurus claim, what does the data actually say about what earns reach, reactions, comments, and followers?

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Why should a leader dream about a stranger hugging them at an industry event?

Parasocial relationships explain why buyers can trust you before ever meeting you. For leaders, visibility isn’t vanity – it’s a business advantage that reduces friction in sales.

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Finnish humility is killing our brands

Finnish companies have world-class expertise but struggle to make it visible. In a world flooded with AI content, attention and trust are won by those who dare to step forward.

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The final founder reveal: Meet Sari Venäläinen, co-founder & CEO

Two down, one to go. The last ghost steps forward. 👻

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Investor reveal: Mikko Seppä & Paavo Laaksonen

Usually, ghosts stay hidden. But today, two of them are stepping into the light: not as co-founders this time, but as believers who decided to back Haamu from the very beginning. 👻

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Co-founder reveal 2/3: Edward Ford joins Haamu.io

We said there were three of us. Last month, we showed you the first ghost behind Haamu. Now it’s time for the second one to materialize... 👻

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How much is the Haamu?

In the '90s, everyone kept asking the most iconic question of all time: how much is the fish?

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