Adam Robinson, Founder & CEO @ RB2B

What happens when you build your brand before your product – and then aim it at the right audience?

You go from zero to $5M ARR with five people and no marketing team.

In this episode of Haamucast, Edward sits down with Adam Robinson, a true operator who turned founder-led content into the ultimate go-to-market engine. From swearing off social media to becoming one of the most followed B2B founders on LinkedIn, Adam shares the real story behind his meteoric rise – including the strategic (and accidental) moves that got him there.

You’ll hear:

👻 Why Adam stopped talking to ecom… and started writing for people like him
👻 How RB2B’s entire GTM motion ran on his personal LinkedIn posts
👻 The process behind his banger posts (including why the hook is everything)
👻 Why he made a spreadsheet of Chris Walker’s greatest hits – and how that changed everything
👻 Advice for founders who want in but don’t know where to start (hint: comment before you post)

Bonus: Adam breaks down the prolific zone – how to be just polarizing enough without turning into LinkedIn’s main character of the day.

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