May 16, 2025
Trust at scale – How Mikko Seppä built multiple companies with founder-led influence
What happens when the media is no longer the gatekeeper of who gets heard? The audience takes control, and consistent voices win.
In this episode of Haamucast, Edward sits down with Mikko Seppä, who built Advance B2B over a decade ago and has since turned his founder's influence into multiple successful ventures. Now, as an investor in Haamu, Mikko breaks down why today's leaders have both a responsibility and opportunity to lead from the front.
You'll hear:
👻 Why influence has shifted from company logos to founder stories and how this levels the playing field
👻 How Mikko's personal brand helped him attract top talent, partnerships, and investment opportunities
👻 The everyday storytelling approach that outperforms polished corporate content
👻 Why transparent struggles and wins create emotional connection better than PR pieces
👻 A simple framework for getting started sharing product development decisions, customer wins, and daily challenges
Bonus: Mikko shares his favorite quote on building influence: "Without commitment, you'll never start, but without consistency, you'll never finish."
