Jukka Holm, Managing Director @ Visma

Sales, talent, and public trust – How Jukka Holm uses LinkedIn to lead from the front

Guest: Jukka Holm, Managing Director at Visma

What happens when your company isn’t well known, your marketing feels too corporate, and you need to grow from €2M to €100M?
You take matters into your own feed.

In this episode of Haamucast, Edward sits down with Jukka Holm, one of Finland’s most consistent executive voices on LinkedIn. From opening pipeline to attracting talent and influencing legislation, Jukka shares how he’s used LinkedIn to build trust with customers, colleagues, and policymakers alike.

You’ll hear:

👻 How Jukka moved from cold calls to warm leads by building trust at scale
👻 The posting playbook he uses to target three audiences: buyers, employees, and the public sector
👻 Why his developer job posts “broke the internet” and crushed recruitment goals
👻 Jukka’s no-nonsense advice on relatability and executive authenticity
👻 How one SaaS CEO ended up advocating for legislative change (on LinkedIn)

Bonus: Jukka shares why staying silent isn’t leadership – and why posting is part of your social responsibility.

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