April 22, 2025

Co-founder reveal 2/3: Edward Ford joins Haamu.io

We said there were three of us. Last month, we showed you the first ghost behind Haamu. Now it’s time for the second one to materialize... 👻

Content by

Haamu

2/3 co-founder reveal

We said there were three of us. Last month, we showed you the first ghost behind Haamu. Now it’s time for the second one to materialize. (Or rematerialize, because technically, they’ve been haunting the background this whole time!)

Meet Edward Ford, also known as Eetu, one of the minds behind the Haamu magic! 🙌

A storyteller, strategist, and someone who can turn “umm I don’t know what to post” into thought leadership that actually makes people care.

Previously, Edward has helped scale companies like Supermetrics and Nordcloud, started Advance B2B’s international unit from scratch, and interviewed the best of the best in B2B on The Growth Hub Podcast.

And now? He just recently joined a startup called Databutton, but besides that, he’s building Haamu with us.

(Also… hosting the brand-new Haamucast, coming later this week 👻🎙️)

One more co-founder to go.

But for now: welcome to the timeline, Edward.

Edward who?

► Marketing Director at Databutton

► Marketing Advisor to startups and scaleups

► Early-stage Supermetrics employee helping grow ARR over 7X from +€5M to +€50M

► Started The Growth Hub Podcast, going from zero to +100K downloads

► Founding member of Advance B2B’s international business unit [EXIT]

► Second marketer at Nordcloud, the fastest growing tech company in Finland [EXIT]

► MSc in International Business from Helsinki School of Economics

► BA in Economics & German from the University of Leeds

Connect with Eetu on LinkedIn and follow the journey!

More good stuff to discover

How much is the Haamu?

YES PLIZ

Investor reveal: Mikko Seppä & Paavo Laaksonen

YES PLIZ

Co-founder reveal 2/3: Edward Ford joins Haamu.io

YES PLIZ