Hello friend! 👋

Meet Sari Venäläinen, Haamu’s third co-founder and CEO!

During the past 4.5 years Sari has been leading a marketing agency (Advance B2B) as CEO, building creative and martech teams from the ground up. Along the way she has learned that growth does not happen by choosing between strategy and creativity, but by combining the two.

“The dream of building something of my own has been in the back of my mind for a long time. When the idea, the timing, the team, and the investors all clicked at once, there was really no other option than to go for it – and here we are!” 👻

Haamu is here to turn thoughts and ideas into meaningful narratives and make sure those stories actually get out into the world.

Sometimes that means thought leadership articles or strategic storytelling in social media. Other times it is a sharp one-liner or, surprisingly often, the perfectly fitting and timely meme.

The format is never the point: it’s all about finding what works the best so every client’s message comes through naturally and feels real.

And as Sari puts it:

“Ghostwriting for leaders is nothing new. It has always been there in one form or another, and it is an extremely good way to help people communicate their thoughts to their audience. Social media has added a new dimension to it, and modern leaders are now expected to be active at least on LinkedIn, but preferably on other platforms, too.

At Haamu, we have found a way to support leaders and executives in their communications in a very effective way by combining AI tools, automation, and skilled professional ghostwriters. We automate everything that is repetitive (think transcribing, formatting, organizing, scheduling) and keep a human in the loop where non-artificial thinking brings real value, like capturing the leader’s style, tone of voice, adding perspective and context, or simply shaping a raw idea into a clear story.

While ghostwriting itself is nothing new, what HAS changed a lot lately is that people no longer pay attention to overly polished brand updates. Instead, they want to hear from people. They want stories, thoughts, and opinions they can relate to.

This is what strategic communications is really about: creating influence through authentic voices and meaningful stories.

That is why the work we do at Haamu makes so much sense right now. We help leaders put their thinking into words and get those words out in a way that builds trust, sparks action, and creates real influence.”
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Sari who?

👻 CEO & co-founder of Haamu.io
👻 Former CEO of Advance B2B marketing agency
👻 Builder of teams, brands, and growth stories
👻 Focused on helping leaders find their voice and get it heard
👻 Believes stories can be as powerful as any strategy

👉 Connect with Sari on LinkedIn and follow the Haamu story as it unfolds! 👻